Gunny is Dead, Long Live Chuck Norris

GLOCK, has announced legendary world champion martial artist, actor, producer, philanthropist and entrepreneur Chuck Norris as the new company Spokesperson.

With the passing of Gunny, GLOCK was seeking a spokesperson that exemplifies the same characteristics and principles. The parallels between GLOCK and Norris deliver an authentic, fun and legendary alignment of brands.

According to Josh Dorsey, Vice President of GLOCK, “Chuck Norris revolutionized and ushered martial arts into the American mainstream just like GLOCK revolutionized firearms by inventing and commercializing polymer-based pistols and the SAFE ACTION® System. Having him represent the GLOCK brand brings two iconic names together that are mutually committed to perfection and their fan base. We couldn’t be more excited about this partnership.”

The collaboration will include traditional, digital and social campaigns as well as public appearances, the first being at the NRA Annual Conference in Indianapolis April 26-27, 2019.

What did Norris have to say? “I’m honored to partner with this world-renowned brand,” said Norris. “The values that I have built my life and brand on—tough, real, constant and powerful—are echoed in everything that GLOCK does and creates. Let me put it this way, if I ever decided to go into firearms, there would be no point—I would just be recreating what GLOCK has already built. The only thing that would change is the name.”

chuck norris

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